the symmetry advantage

talking shop.

Talking Shop is produced by Symmetry, a boutique print shop that delivers the results you need, when you need them.

The Meaning of Green

Pantone color of the year

This year, Pantone’s “color of the year” is emerald, which is described on the Pantone website as “Lively. Radiant. Lush…A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”  We certainly agree that it is a strong color that evokes positive responses, but we wonder whether this choice will influence the way most graphic designers approach their work. We didn’t notice that last year’s choice – “Tangerine Tango” – led to any more vibrant oranges in the work we were asked to print. And in 2011, “Honeysuckle” barely whispered across our presses. Obviously, these colors are intended to have an impact on both apparel and home fashions, so we can probably expect to see lots of emerald in common housewares and seasonal clothing. But will graphic designers be heading down that yellow brick road? Tell us what you think.

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