the symmetry advantage

talking shop.

Talking Shop is produced by Symmetry, a boutique print shop that delivers the results you need, when you need them.

What Does Trust Mean Today?

There’s a saying that “people do business with people that they like” and while I believe strongly in that sentiment I also believe that first and foremost people must do business with people that they trust. In today’s business world where skepticism runs high and there are scams and hustles galore, it is imperative that […]

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Why Having Typos in Your Emails Can Undermine Your Brand

          With the smaller iPhone and tablet keyboards and the staggering volume of emails being composed and typed under circumstances not really amenable to concentration and attentiveness, it’s no wonder the incidence of typos is on the rise. But excuses aside, typos in your email are unprofessional, can damage your brand […]

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Direct Mail is Your Friend (and Mine!)

Having spent 25 years in the printing business I have done my fair share of defending direct mail. For years I listened to complaints about the onslaught of direct mail filling up everyone’s mailboxes. Some folks told me that they had their own strategy on how to rid themselves of the mail, bragging about sorting […]

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