Having spent 25 years in the printing business I have done my fair share of defending direct mail. For years I listened to complaints about the onslaught of direct mail filling up everyone’s mailboxes. Some folks told me that they had their own strategy on how to rid themselves of the mail, bragging about sorting […]
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Why Having Typos in Your Emails Can Undermine Your Brand
With the smaller iPhone and tablet keyboards and the staggering volume of emails being composed and typed under circumstances not really amenable to concentration and attentiveness, it’s no wonder the incidence of typos is on the rise. But excuses aside, typos in your email are unprofessional, can damage your brand […]