the symmetry advantage

talking shop.

Talking Shop is produced by Symmetry, a boutique print shop that delivers the results you need, when you need them.

Why Having Typos in Your Emails Can Undermine Your Brand

          With the smaller iPhone and tablet keyboards and the staggering volume of emails being composed and typed under circumstances not really amenable to concentration and attentiveness, it’s no wonder the incidence of typos is on the rise. But excuses aside, typos in your email are unprofessional, can damage your brand […]

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Direct Mail is Your Friend (and Mine!)

Having spent 25 years in the printing business I have done my fair share of defending direct mail. For years I listened to complaints about the onslaught of direct mail filling up everyone’s mailboxes. Some folks told me that they had their own strategy on how to rid themselves of the mail, bragging about sorting […]

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Beware the Candy Season Is Upon Us

I know lots of people succumb to the seduction of sugar and unhealthy snacking especially while at work. It doesn’t have to be that way and here are some of the things that I do to help me avoid reaching for the candy corn! Substitute healthy for the unhealthy The candy and unhealthy treats are […]

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